President Barack Obama delivered a speech focusing on cybersecurity Friday at Stanford University, before signing an executive order intended to facilitate a dialogue between tech companies and the government.

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.

San Jose and its surrounding cities topped a list of best-performing metro areas thanks to its booming tech industry, which thrust it from 51st to numero uno in the nation just a year ago.