With an A-Team of lobbyists and legislators on the offensive against net metering and the startup solar industry, it would seem to be a case of David vs. Goliath. The good news for those of us on the side of sustainability is that David, or Steve Blank, has a game plan for how solar companies can fight back, claim their share of the market, and secure our energy future.

In my last column I noted that prominent Southern California physicians and solar energy companies have teamed up to fight Assemblyman Steve Bradford and powerful utility interests seeking to kill net metering—and cripple the solar market. This is a major step for the renewable energy movement, as an upstart industry challenges entrenched interests by saying what many have been afraid to say in the past: Investor owned utilities are bad for your health.