The 49ers and Santa Clara are locked in an epic grudge match over how money moves at Levi’s Stadium, and neither appears willing to blink.

Tucked away on the 5th floor of the Tech Mart building in Santa Clara are some business offices of the San Francisco 49ers. Season ticket holders are being invited to come to the location, sit in a mock stadium suite and are offered a chance to purchase a lifetime Personal Seat License to the new stadium. While some may grumble at the new business model being adopted around the National Football League, the opportunity presented by the 49ers is well worth the price of admission. The Raiders PSL debacle was predicated on the license being good for only 10 years; this is a lifetime purchase with the right to sell and transfer—a much better deal.

I watched football this past weekend with the intent of writing my weekly SJI column on the lessons the NFL divisional playoffs can give us about improving public education. Fortunately, I was up close and personal for the historic victory at “The Stick,” watching the 49ers beat the Saints on Saturday with my son, Zack, as a gift for his 30th birthday.