Matt Mahood has developed somewhat of a rock star reputation in his 11 months since coming over from Sacramento to Silicon Valley. But that didn’t stop the Mercury News from taking the 6-foot-6 Goliath to task for attack ads the ChamberPAC put out against San Jose’s District 10 City Council candidate Edesa Bitbadal.The mailers needled Bitbadal for drumming up support from former San Jose Mayor Ron Gonzales while making an out-of-context reference to Gonzales’ indictment charges before leaving office. No mention was made of the fact that Gonzales was exonerated. But with Bitbadal running third in the District 10 primary, and likely out of the runoff in November, the questions is: was it worth it?

Santa Clara County’s Democratic Central Committee held a meeting Thursday to sign off on its endorsements for this June’s election, and things got weird. Factions formed when it came time voice support for candidates in each district of the San Jose City Council, and the choices showed a surprising split in the house of labor.

Money talks during election season, and it seems the closer a person is to San Jose’s City Hall, the louder their voice. That could be why San Jose Councilmember Pierluigi Oliverio and planning commissioner Edesa Bitbadal raised the most money in the first two and a half months of the year with more than $121K and $86K in campaign contributions, respectively. Councilmember Rose Herrera didn’t do too shabby either, hauling in almost $49K. But Kansen Chu just topped Herrera’s total and, according to his campaign disclosure forms, the money he spent suggests he might be currying votes and/or future favors with cash.

Labor gave two endorsements for the District 10 City Council race, but unions’ preferred option is burning up dollars while their second choice took the lead in campaign fundraising. Campaign finance forms made public Thursday show planning commissioner Edesa Bitbadal, who received an open endorsement from labor, raised $86,765. Meanwhile, Brian O’Neill, who received the primary endorsement from South Bay Labor Council, raised $27,233 in this time period. Most of that money didn’t last, though. O’Neill spent $17,498 during the first 11 weeks of the year.