The Markkula Center for Applied Ethics at Santa Clara University held a program on campaign ethics Friday. The central question posed: Do campaigns have ethical standards? It is not a question that can be fully answered in a sound bite. So let’s start with the three core issues: lies, inconsistency and money.

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.

Omar Torres, executive director of the local nonprofit Santa Maria Urban Ministry (SMUM), joins San Jose Inside as a new columnist. In addition to writing about his work as a community organizer, Torres, who is an elected member of the Democratic Central Committee, will break down how politics work behind the scenes in San Jose and Santa Clara County.

If I had one request for Santa this holiday season, I would want him to work with each of our 31 school districts—too many, for sure—and make certain they have plans to expand STEM (Science, Technology, Engineering and Math) curricular planning to include the Arts.

San Jose Councilmember Ash Kalra has been in Charlotte, N.C., all week as a delegate at the Democratic National Convention. The following is a recap of his first three days at the Convention. President Obama will deliver his DNC speech tonight, and Kalra has agreed to write an additional column for San Jose Inside on Friday.—Editor

My journey to Charlotte began at Mineta San Jose International Airport on Sunday morning. During my tenure on the City Council I have found it difficult to leave the city for extended periods of time. In fact, this week in Charlotte will be my longest time away from San Jose during my entire time in office. Thankfully, there was no council meeting this week due to the short week following Labor Day. And since residents are rightfully concerned about how taxpayer dollars are spent, you should know that I’m personally paying for this trip—I am not using any city funds or special interest contributions.