"Me," "myself" and "I" are the most over-used words in a political campaign. Every election season radio station KLIV 1590 gives candidates a free opportunity to introduce themselves to voters. And nearly every wannabe public official over-uses personal pronouns until listeners' ears bleed—no easy task when given just a single minute.

The spots are a public service to the community and they give unknown candidates a tremendous opportunity. First impressions are often the most important. But as we hear the endless platitudes, rhetoric and personal pronouns assaulting our senses, one is left with the perception that only narcissists run for public office.

The puffing that goes on with these introductions! Some resumes would be dismissed by a local McDonald's recruiter. And more than a few City Council candidates sound as if they have never attended a meeting at City Hall.

Solutions these candidates are almost always platitudes. Every candidate is going to personally restore the police department to its former glory and arrest every bad guy in their district. Their superhero outfits will be express delivered the day after the election.

Based on these kinds of statements, you would think all four San Jose councilmembers running for mayor have never had an opportunity to make crime an issue during their time in office. (By the way, if you can’t get your political agenda passed with six votes as a councilmember, how do you propose to do it as Mayor?)

Some  advice to the candidates: Do something different and separate yourself from the pack. Public Safety is a priority, but there are other issues—transportation, housing, libraries, parks and recreation, youth and senior programs, code enforcement, administration of government, etc.

There is also budget and tax revenue to be discussed. Not that they are related, based on how we collect taxes and provide services. But can someone mention there are costs related to solutions and how they expect to find new revenue to support these ideas?

Of course, one minute isn’t much time. But if candidates take out the “me,” “myself” and “I” out of such spots, they'll still have a good 45 seconds to say something meaningful.