Published in cooperation between RBN Media LTD and San Jose Inside
Americans and Australians share strikingly similar digital habits. These behaviors have influenced gaming and tech adoption, shaping digital consumer trends in both countries.
At first glance, the United States and Australia may not seem to have much in common beyond language, though even that has its variations. However, when it comes to digital entertainment and consumer trends, geographical distance becomes irrelevant. Both nations exhibit similar interests, particularly in gaming and the latest technologies driving the industry.
How Are the United States and Australia Driving Gaming’s Future Through Tech?
To understand how these countries influence gaming’s future, it's helpful to examine the types of gaming they enjoy. Both have large, engaged gaming communities where the pastime plays a significant role in popular culture across various entertainment niches.
Video Gaming and Mobile Gaming
Video games are perhaps the most dominant sector. In the United States, approximately 201 million people play video games, while in Australia, 81 percent of the population engages in gaming. The rise of mobile gaming has further fueled this trend, with technological advancements making gaming more accessible than ever. Interestingly, 55 percent of both Americans and Australians game weekly on their smartphones, showcasing a parallel in mobile gaming adoption.
iGaming and Online Gambling
The online gambling landscape reveals some differences. Australia has a well-established gambling culture, with a high percentage of players engaging in online casino games. Many Australians consult online casino reviews to find the best platforms, ensuring a quality gaming experience. In contrast, while iGaming is growing in the United States, it remains restricted in many states. However, regulatory changes and technological advancements are driving increased adoption, mirroring Australia’s established habits.
Esports, Streaming and Crypto Integration
The emergence of streaming platforms like Twitch and Kick has transformed gaming into a spectator experience. Both American and Australian audiences increasingly consume gaming-related content, with esports becoming a mainstream activity. Streaming allows users to watch, engage and even wager on esports events.
In the United States, cryptocurrency has also begun reshaping the gaming landscape. Many Americans use crypto for transactions on gaming platforms, including esports betting and online casinos. Crypto casinos provide secure, fast transactions, appealing to digital consumers looking for modern payment alternatives. Australia, with its established gambling culture, has seen a similar trend, though traditional pokies (slot machines) remain dominant.
Will the United States and Australia Continue to Share Digital Consumer Habits in Gaming and Tech?
As technology continues to evolve, digital consumer habits in gaming will likely remain similar in both nations. Gamers across the world share common expectations—they seek immersive experiences, seamless accessibility and cutting-edge technology that enhances gameplay.
Advancements in virtual and augmented reality are pushing gaming toward new levels of immersion. Meanwhile, internet infrastructure improvements are enhancing mobile gaming, streaming and esports participation. Given the increasing role of smartphones in gaming, mobile gaming adoption is expected to rise even further in both countries.
However, challenges remain. Differences in infrastructure and internet speeds may impact gaming experiences, and regulatory disparities can influence tech adoption rates. Nevertheless, digital consumer habits will continue shaping the gaming and tech industries in both the United States and Australia. Their parallel preferences and behaviours suggest that as gaming technology advances, both nations will remain key players in its evolution.
